Booking Lokal

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Mudik, is an annual homecoming traditional in indonesia where migrants return to their hometwon to celebrate the end of Ramadhan around a week before Eid holiday
During the mass exodus season, accidents are not uncommon, mainly due to the long hour drives, leading to exthaustion and lack of concentration on the road. Not to mention the infamous Indonesian traffic that may stretch for hours, draining a lot of energy from drivers.

One of the prevention steps that can be taken to prevent the soaring fatal accident rate is by encouraging drivers to stop for an overnight rest in hotels along the way.
But during peak season, hotels are not cheap, to the point of it not making any sense, especially for last-minute booking.

As one of the first of its kind in Indonesia, BookingLokal aims to solve that problem by providing affordable last-minute booking rate.
Centered around a character named Bolo (BOkingLOkal, got it? no?), the ad is filled with comical twist.

We also created a sidekick for Bolo in the form of a rooster, a non-unsual pet you can find in rural areas of Indonesia.